Leadership Summit 2022

Thursday 10 - Friday 11 March

Event Overview

IAB英国领导峰会为高级广告决策者提供了一个独特的机会聚在一起, 解决影响彩乐园dsn的最大问题，为我们的行业塑造一个成功和可持续的未来.

After too long spent unable to come together in person, 2022年的峰会将为各国领导人在同一房间相聚提供首批机会之一, 在聆听鼓舞人心、有远见卓识的演讲者的同时，秘密地分享他们的经验和计划.

在领导峰会上开始的对话，通过市政厅讨论和优质的网络机会，帮助领导IAB，并为今年定下基调, so we really hope you'll join us and have a voice in this conversation.

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对话:

What's on the agenda?

自2016年峰会开始以来，市政厅已成为峰会的支柱. 为行业领袖提供一个独特的机会，公开讨论彩乐园dsn和他们自己的业务面临的最大问题, they provide an invaluable safe space for idea sharing, problem solving and steering the industry.

2022’s Townhalls will be no different. 我们的会员和广告商正在努力解决的四个主题, we invite leaders to attend and share their own experiences, 并帮助告知IAB围绕每个问题的立场和方向.

Identity: balancing 隐私 and targeting: 在彩乐园dsn如此有效地瞄准个人的独特能力与尊重用户隐私权之间取得平衡，使得该行业在过去一年里走到了十字路口. In this Townhall, we will cover the state of the deprecation of third-party cookies, the impact of Apple’s change to IDFA, the resurgence of contextual advertising – and ask: where next for identity, targeting and 隐私?

Paying attention to attention: With re搜索 proving the link between attention, brand recall and growth, 在彩乐园dsn的讨论测量中，注意力问题是一个非常突出的问题. This Townhall will put attention under the spotlight, and ask industry leaders what more the IAB, 出版商, 广告技术提供商和代理机构可以做的是，确保彩乐园dsn展示了最强有力的可能——当涉及到注意力辩论时.

Is digital advertising up to Standard?: Increasing 标准 in digital advertising is central to building trust, demonstrating effectiveness for advertisers, and making the continued policy case for robust self-regulation. In this Townhall, 我们邀请成员分享您对现有最有效的标准的看法，以借鉴和发展, where better 标准 are needed, 以及如何制定真正显示彩乐园dsn成熟和责任的标准.

Making the industry a better place to work: At Leadership Summit 2020, 我们在2020年举行了工作文化市政厅会议，重点是创造包容性的工作环境. 就在几天后，英国进入了封锁状态，我们的工作方式一夜之间改变了. 然而, a great deal hasn’t changed, 以及2022年领导力峰会的与会者将获得独特的地位，以确保彩乐园dsn是人们引以为豪的行业, feel they belong to and in which they see a future for themselves. 我们邀请你加入这个市政厅，分享你自己的观点，我们可以做什么，使这个行业成为一个伟大的工作场所，从而吸引和留住最好的人才.